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how to build a winning marketing strategy
Business tips

How to Build a Winning Marketing Plan for Your Small business  

Every successful small business has a strong tool in its toolbox: an effective marketing strategy. Many business owners mistakenly feel that marketing is just the domain of large organizations with significant marketing resources, yet nothing could be further from the truth. The development and profitability of your small business depends greatly on how well your marketing …

digital marketing tactics for entrepreneurs
Business tips

Top 5 digital marketing tactics for entrepreneurs

Are you an entrepreneur looking to expand your company in the current digital environment? Mrs A, who started her business years ago with optimism had to shut it down because she couldn’t generate great profits but instead the amount of loses kept growing month after month. This led to the cutting down of her staff …